OUR SHOWCASE Design is not just what it looks like and feels like. Design is how it works.– Steve Jobs Identity and Campaigns Over the years Inkit has developed a large variety of logos and identifiers; everything from special events and programs to business branding and mascots. Most identity projects have also involved developing support materials such as stationery and communication/marketing pieces. Some have even involved life-size cutouts and bop bags.In 2014, Inkit worked with GNWT Education, Culture and Employment to mark the 50th anniversary of the Apprenticeship, Trades and Occupation Certification Program by highlighting NWT residents who have prospered because of their career choice to pursue a trade.Inkit has been working with Diavik Diamond Mine since its infancy. We have helped them revamp their materials to reflect various ownerships over the years, while still maintaining their independent identity and building upon the community involvement they have fostered.Since late 2011, Inkit has been assisting the Tlicho Government’s Culture and Lands Protection Department with branding of all their materials. This has involved developing a design that presents a cohesive look across a variety of products, while still ensuring each item also had it’s own identity.Building on the success of our work on rebranding the NWT Literacy Council’s PGI fundraising materials, in May 2012, Inkit worked with the Council to rebrand their other materials. Through a Committee/Board process, the organization had developed a new logo, which needed to be reflected on the organization’s materials.On a sponsorship basis, from 2006 to 2010, Inkit provided a variety of marketing, communications, design, production and advertising services to CIBC RFOL. During our involvement, both donations received and community involvement increased. In fact, 2010 was a milestone that allowed RFOL to reach its goal of being able to purchase a digital mammography machine for the Stanton Territorial Hospital.In early 2013, Inkit worked with EmployAbility to develop and launch a campaign that promoted their change in direction and focus of their services to be more proactive towards employers. This project involved brainstorming, idea development, writing and photography through to creative development and production of numerous marketing toolsWhile Inkit has helped many clients with their identity and campaign needs, and has developed a number of campaigns for ourselves, probably the most unique was our own “IN” campaign in 2013. With the freedom to provide our own direction and our team of creative minds at work, we introduced guerilla marketing to Yellowknife. Signage and Displays Each year, the Northwest Territories and Nunavut Association of Professional Engineers and Geoscientists present a Professional Award of Merit for Engineering and for Geoscience. Each year, Inkit produces the framed awards for the Association, which are presented to recipients.This multi-faceted project, which Inkit worked on in stages between 2009 and 2011, involved the production and installation of large format, multi-piece decals over three-dimensional wood structures in the North and South Galleries at the Museum. The precision and attention to detail required for these murals was extensive and the end results, which speak for themselves, provide a very realistic backdrop for the exhibits.Over the years, Inkit has worked with the Stanton Territorial Hospital Foundation on the development, design, production and installation of their various recognition walls – Donors/Sponsors, In-Kind Donors, Legacy, Volunteer and Birth. We took on each project with enthusiasm and creativity, always keeping in mind functionality and budgets.Since the construction of the Lesiglative Assembly building in 1993, Inkit has designed and produced a vast array of signage for them – from the Official Symbols and Mace displays to door and wall signage; from desk signage to exterior traffic signage. We played a part in developing the style, function and guidelines, and update various pieces on a regular basis as members and needs change.The first in a series of parks to be updated with new interpretive signage, in 2010 Inkit worked with the North Slave Region of GNWT, Industry, Tourism and Parks to develop the Fred Henne signage. This project involved research, writing, image search, creative design, production and installation of both custom sign panels and custom structures/bases.Sometimes the standard just doesn’t cut it. In fact, all the work Inkit does is custom. In 2012, we worked with the Hamlet of Tulita to develop and produce street signs that reflect the uniqueness of their community as well as identify their streets.Inkit has worked with YCS on many different types of projects over the years – from presentation folders to annual reports and dedication plaques to garments. Also, as a means to provide better identification for their Central Office, we screen printed their logo onto their windows and provided the exterior aluminum lettering.As a moving billboard, vehicle signage can provide great advertising. Besides developing Ollerhead NWT Locksmithing’s logo, Inkit also produced and installed their vehicle signage. Initial vehicle signage helped the fledgling company build and expand its business. This led to also producing and installing vehicle signage for their sister company, Inukshuk Glass. Promo Items, Awards and Garments In April 2011, Inkit collaborated with Steve’s SCBA on the development of a logo for this new business. As promotion efforts increased we also produced embroidered t-shirts, vehicle decals and screen printed garments to promote his company. In April 2012, with a name change to North Fire Systems, we once again helped with the transition, which included a revised logo, embroidery, printed materials and decals. Inkit regularly screen prints and embroiders a whole array of garments and other fabric items – from school wear for Weledeh Catholic School to drama production shirts for Sir John Franklin; from gym apparel for Just Fitness to gardening shirts for Arctic Farmer; from bandanas for the Mackenzie Diocese to napkins for the Smoke House Café; from jackets for the Dehcho Divisional Education Council to backpacks for GNWT Department of Municipal and Community Affairs… and that’s just to name a few. In February 2012, Inkit assisted the Hamlet of Kugluktuk in their preparation for the annual territorial hockey tournament, the 2012 Kitikmeot Cup – providing them with screen printed hoodies and embroidered baseball hats. Following this successful project, in March 2012, we worked with the Hamlet for their annual spring festival, the 2012 Nattiq Frolics – providing them with hoodies and toques. For a number of years, Inkit has been providing the Mine Training Society with their yearly promotional items. This involves not just order taking, but assisting them with recommendations and determining what, out of the millions of options out there, meets their needs and budget the best. Their 2013 order included calculators, notebooks, tote bags, duffel bags, safety kits, backpacks, USBs, t-shirts and hoodies. Each year, the Akaitcho Territory Government makes an investment in promotional items and Inkit helps them meet their needs. Their 2013 order included water bottles, note pads, journals, pens and picnic sets. We have also work with them on the design and production of calendars and dictionaries. Over the years, Inkit has provided a vast array of services to ECE, including the production of promotional items. The 2013 order for Apprenticeship included touch-screen gloves, headlamps, carpenter pencil sharpeners, safety ear plugs, lens cleaning cloths, safety duck stress balls and mugs. The order for Careers and Employment included calculators, puzzle games, backpacks, highlighter pens, key chains, folders and work gloves. Each year, GNWT Education, Culture and Employment presents Hall of Fame Awards to recipients who have made an outstanding contribution to education in the NWT. And, each year, Inkit works with ECE to produce these awards. The Legislative Assembly receives a large number of visitors throughout the year, offering tours of their beautiful building and information on consensus government. Inkit regularly produces a number of different lapel pins, an Official Symbols brochure, a Mace brochure and a “Welcome to the Legislative Assembly” children’s activity book for them to offer to visitors as mementos. Print and Language Materials In 2017, Inkit worked with GNWT Environment and Natural Resources on the NWT Species report, which provides general status ranks of wild species in the NWT. An extremely technical document, our design expertise achieved the goal of developing a report that was both visually stunning and easy to read.Inkit has worked with the Nunavut Literacy Council since its beginnings when Nunavut was formed. They continually provide us with unique and interesting challenges that feed our enthusiasm and we, in turn, provide them with our superior creativity, design and production expertiseIn 2012, Inkit worked with the GNWT Aboriginal Affairs and Intergovernmental Relations on their Aboriginal Government Engagement Strategy. The pieces (a public brochure in each NWT official language, an internal document, public fact sheets and advertisements) needed to reflect the diverse Aboriginal cultures of the NWT and be extremely reader friendly.In 2010, Inkit began working with Hadlari Consulting to help promote the Inuinnaqtun and Nattilingmiutut language. We have produced the children’s storybooks “Nauk” and “Uuva”, as well as a number of playing card games, which help engage and promote the use of these traditional languages.Inkit has been providing design, production, communications and advertising expertise to TCSA for an extensive period of time. As an organization with strong Aboriginal ties and beliefs, we have helped them ensure their materials reflect these important aspects. Our work has garnered such comments as, “I have said it before, but you always amaze me… You have a great eye and a sense of what would be appropriate/symbolic in the Tlicho communities!”Self-government and land use agreements are big issues in the NWT and, in 2013, Inkit had the pleasure of working with the Tlicho Government on the design and production of their historic Tlicho Land Use Plan. The Plan is not only meant to protect the land, but is also an important means of learning about Tlicho history and their intimate connection to the land.In 2012, just prior to the signing of the Devolution agreement, Inkit worked with GNWT Aboriginal Affairs and Intergovernmental Relations to design and produce a Federal Engagement Strategy. The end result was a stunning document that reflected the NWT, while appealing to the current federal government.Inkit has worked with the Dehcho DEC for many years, producing an array of items – from stationery and display material to posters and signage. As with most education districts in the NWT, keeping native language alive is an important aspect. This has given us the opportunity to work on a variety of projects that assist them with their mandate. Advertising In April 2012, Inkit worked with Arctic Farmer on newspaper and radio marketing for the upcoming gardening season. Providing recommendations, writing, photography, creative development and detailed production, our efforts resulted in Arctic Farmer experiencing record-breaking sales on their opening weekend.As part of their service to NWT businesses, Canada Business NWT provides free video conference sessions on an ongoing basis. Inkit works with them to prepare and place their newspaper advertisements to ensure the business community is informed of these opportunities.Inkit works with Diavik Diamond Mines on an ongoing basis to help with their communication needs. This includes media planning and advertising design and placement – newspaper, magazine and radio. Needless to say, we were thrilled to work with them to share the news of them being designated a Canada’s Top 100 Employer!In late 2016, Gateway Mechanical Services entered the Yellowknife marketplace. With a need to introduce themselves to residential plumbing and heating customers, Inkit worked with them to develop and implement an advertising campaign.Inkit works with MACA on an ongoing basis to provide design, production and placement of newspaper and radio advertisements, which inform the public of everything from public meetings to emergency preparedness tips.Inkit works with ENR on an ongoing basis to provide design, production and placement of a wide variety of ads – newspaper, magazine, community TV channels, electronic media and buses. Topics vary from energy efficiency to fire safety, public meetings to species at risk.Inkit has worked with RTP on numerous projects over the years. In 2012, we produced new, eye-catching advertisements for them. It started with their sign panel for the Ruth Inch Memorial Pool. They were so pleased with the design that we also utilized it for their City of Yellowknife Recreation Guide ad and their company vehicle signage.Inkit works with a number of clients on the development, production and placement of template ads for recruitment, request for proposals/tenders, course schedules, etc. Having templates works well for ads that are produced on a regular basis. We work with the client to develop the look and content for their template, ensuring cost-efficiency and branding. This allows for quick turn around on individual ads each week and a cohesive presence. Digital Media As part of the 50th Anniversary Apprenticeship campaign in 2014, Inkit worked with GNWT Education, Culture and Employment to launch a Facebook page, providing the audience with information on trades and apprenticeships, along with chances to win prizes.As part of Inkit’s work with the Foundation on developing their donor walls, we also worked with them on developing a slide show to play on the TV featured on the Donor Recognition wall. The slide show provided another means of highlighting those who supported the Foundation as well as their various fundraising activities and events.The Tlicho Community Services Agency is continually striving to keep the Tlicho language alive. Inkit has worked with them on countless projects aimed at engaging their youth, including CD replication and packaging for Children’s Tlicho Songs, complete with a booklet of the lyrics for all songs featured.When working with Aboriginal Engineering to provide a unified approach to their marketing and communications, in 2011, Inkit also developed a PowerPoint presentation. The main frame of the presentation ensured a cohesive look and feel with other communication pieces, while they were able to customize the content to meet their needs for each specific use.In late 2012/early 2013, Inkit worked with the Bake Lake Blizzards to develop their web site. Using a template we had previously developed to help keep costs more attractive for smaller organizations, we customized the template to reflect the organization. We also provided a tutorial so that the organization can update information as needed.In October 2012, the Yukon Literacy Coalition, NWT Literacy Council and Nunavut Literacy Council hosted the first-ever, pan-northern forum on literacy, adult learning and skills development in Yellowknife. Inkit worked with all three organizations to develop a web site specific to the conference, including an on-line registration component.E-mail is an everyday fact of life for most people and what better way to reach them than through an electronic newsletter. When working with EmployAbility, in 2013, on their “We Mean Business” campaign, Inkit helped them setup a MailChimp e-newsletter they can distribute to keep clients and employers informed.In the NWT, community TV channels are a good way to reach audiences, particularly in smaller communities. Each spring/summer Inkit works with GNWT Environment and Natural Resources to develop animated community TV ads to inform the public about the latest happenings with the EEIP.